Your gig list, now a tour poster

One job: survive the 3-second scan

A tour poster gets glanced at, not read — on a venue wall from 2 metres, or mid-scroll for under 3 seconds. That's why the hierarchy never changes: artist name biggest, dates next, everything else third. All 4 GigXchange styles bake that hierarchy in, so whatever look you pick — Modern, Bold, Minimal or Classic — the name and the dates always win. Your only real decision is the accent colour and which of your 15 dates make the cut.

Match the format to the placement

One artwork rarely fits every channel. The 4:5 poster is the feed-native format (and prints cleanly for the venue wall), the 1:1 square sits right in an Instagram grid, and the 9:16 story fills a phone screen — which is also the format the animated video renders in. Working acts typically post all three over a tour cycle: announce with the 4:5, keep the grid tidy with the square, and re-push each date week-of with the story.

Make the dates sellable, not just visible

A date list tells people where you'll be; ticket signals tell them to act. Stamping last few on a near-sold-out date is the single highest-leverage edit you can make to a poster — scarcity converts. Marking earlier dates sold out does a second job: social proof for every date still on sale. And because each date can carry its own QR straight to its ticket link, the poster on the wall is a point of sale, not just decoration. For the wider playbook on filling a room, see the event promotion guide.

The QR code has to land somewhere that's current

Posters outlive their information — dates sell out, venues change, support acts get added. That's why the main QR on a GigXchange poster points at your live tour hub: a public page on your profile that always shows the current state of every date with its own Buy Tickets button. Scan a 3-week-old poster and it's still right. It's also one clean URL for your bios, EPK and pitch emails.

Refresh it as the tour moves

Your saved poster stays editable — when a date sells out or a new booking lands through GigXchange, reopen it, and the gig list updates. Re-export takes seconds, so the version in circulation is never stale. Pair the poster with the UK Gig Rate Calculator when routing the tour, and find open rooms in the live gig directory — 40+ UK cities of them.