Your gig list, now a tour poster

One job: survive the 3-second scan

A tour poster gets glanced at, not read — on a venue wall from 2 metres, or mid-scroll for under 3 seconds. That's why the hierarchy never changes: artist name biggest, dates next, everything else third. All seven GigXchange designs bake that hierarchy in, so whatever look you pick — Cinematic, Signal, Marquee, Nightline, Edition, Monolith or Contact sheet — the name and the dates always win. Your only real decisions are the design, your photo, and which dates to show.

A page beats a picture, because a picture goes stale

An image of your dates is out of date the moment a show sells out — and the copies already in circulation stay wrong forever. A live page does not have that problem: the link you posted in March still shows the right thing in June, because it is reading your actual gig list rather than remembering it. That is why the tour page is the product here and there is no poster file to keep re-exporting. Pick one of the seven designs, publish once, and spend the rest of the tour adding dates rather than re-making artwork.

Make the dates sellable, not just visible

A date list tells people where you'll be; ticket signals tell them to act. Stamping last few on a near-sold-out date is the single highest-leverage edit you can make to a poster — scarcity converts. Marking earlier dates sold out does a second job: social proof for every date still on sale. And because each date can carry its own QR straight to its ticket link, the poster on the wall is a point of sale, not just decoration. For the wider playbook on filling a room, see the event promotion guide.

The QR code has to land somewhere that's current

Dates sell out, venues change, support acts get added. Open a date on your tour page and it shows a QR: straight to that date's tickets if it has a link, otherwise to the page itself with every date on it. Hold your phone up at the merch desk and the fan leaves with the whole tour. Because it points at a page rather than a file, what they scanned last month still tells the truth today — and it is one clean URL for your bios, EPK and pitch emails.

Refresh it as the tour moves

Your saved poster stays editable — when a date sells out or a new booking lands through GigXchange, reopen it, and the gig list updates. Press Publish and the link already in circulation shows the new version — nothing to re-send. Pair the poster with the UK Gig Rate Calculator when routing the tour, and find open rooms in the live gig directory — 40+ UK cities of them.